Are Your Keywords Aligned with Your Audience Strategy?

In my last blog post, I discussed the importance of blogging as part of the SEO strategy for your website. So your website is finally up and running the way you want it to, but you still aren't seeing the kind of traffic you were hoping for. Unfortunately, this isn't one of those "if you build it they will come kind of moments." You have to give people a reason to land on your website, and to stay on it once they are there. This is where keyword optimization is key.