Analytics can guide so many improvements to your website so it's very important to have them set up on your website and to review them regularly. See what I mean in my latest video tip:
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Making a Lasting Impression With Your Website
Would you ever show up to a meeting with a potential client with your shirt untucked, a tie that's way too small, or without brushing your hair? If you're thinking "NO!" that's because you recognize the importance of making a good first (and hopefully lasting) impression. The same concept of a good first impression should be applied to your company website.