Summer is here and people are making the shift from fireplaces to tanning – and so should your marketing strategy. Understanding your target audience throughout the year is difficult with new trends constantly evolving. People change their purchasing behavior due to many factors – one being season change. This makes adapting your marketing strategies to summer trends all the more crucial.
Here are four useful summer marketing tips worth considering this season:
1. Take Advantage of the Holidays
Holidays like Father’s Day, Independence Day, and Labor Day are all excellent opportunities to boost your marketing efforts. Make sure you market your summer specials via social media, email threads and, of course, your website to communicate that your business is as bright as a summer’s day.
2. Participation is Key
People appreciate the fact that you’re also human and a part of their community. Whether you’re online-based or have a brick-and-mortar store, be sure to regularly post exciting, summery images and content about your involvement and participation in the local community.
3. Highlight That You’re Hip-and-Happening
People undoubtedly take part in different activities during summer, which means you need to adapt your marketing to these respective trends. Another point worth mentioning, is that it’s also nearing wedding season. If you have any services or products related to weddings, take this opportunity to promote your products and specials.
4. Clearance Sales
Like you, your audience is most likely thinking ahead to next year and still set in older trends. If you have old stock, be sure to promote clearance sales to encourage and attract them to your business in future as well.
In “summery”, if you want to ensure you’re ready for the changing trends, consider these summer marketing tips and you’ll always be one step ahead.
Related Posts
Tips for Marketing Your Business to Mothers
With Mother’s Day coming up, you are likely thinking about marketing to moms. Mothers can be a powerful ally for a growing business if you know how to reach them. They're busy, they're selective, and they're not afraid to call out a brand that misses the mark. By marketing to mothers with an emphasis on empathy, storytelling, and authenticity, you can start to see results only a mother could love.
Incorporate Seasonal Content Into Your Strategy
As a result of the busy holiday season, many businesses overlook seasonal content during the holidays. Make the most of your Christmas social media strategy, drive sales, engagement, and stand out from your competition by following our holiday marketing tips.
6 Ways to Show Gratitude On Instagram
While gratitude has no season, Thanksgiving is an excellent time to express appreciation. There are many ways to show gratitude over the holidays! Here are our tips on how to thank your followers beyond Thanksgiving social media posts.