Summer tends to be a time when businesses slow down a little, offices clear out a little earlier on Fridays, and every time you send an email; you get a flurry of out-of-office notifications. Summer can lead to some real marketing opportunities for businesses. Especially if you take the time to finesse your strategy well in advance. That said, here are my tips to get you on your way to a strong summer marketing strategy.
Create Seasonal Ads
Many people are on holiday, but this could be a great time to reach them when they are willing to spend money on vacation. This is a time where you can have some fun with your ads and your content. Create your text, imagery/video, and materials to match the atmosphere most commonly associated with the summer. Most advertising platforms let you choose an end date for your campaigns so you can ensure that your ads are completely relevant to the season by scheduling them to only run during the summer months.
Provide vacation ideas
Another very effective marketing strategy is to inspire your viewers with shopping, dining, and recreational ideas for their vacations. Most shoppers are searching for brands to provide ideas and offer products or services to them. Give your audience some suggestions and maybe even offer a relevant product/service on sale for the summer months.
Update Your Social Media Profiles
If you have accounts on social media, make sure they are up-to-date with your summer hours, summer specials, etc. This allows users to know when they can get in touch with you.
Get Involved with Community Activities
Outdoor events are huge during the season! Whether it's a neighborhood carnival, a summer sports league, or even a charitable event, participating in these activities is a perfect way to showcase your community involvement. The involvement in your company also enables you to reinforce your relationships in a fun way with your local audience and colleagues.
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