KP Kreative is celebrating its 8th year in business this month. So, to keep with the spirit of our lucky number 8, we wanted to spoil our customers with the 8 Ps of marketing. Implement these into your marketing strategy ASAP to embrace a fresh perspective for your next campaign.
1. Product:
While everyone has something to sell, the most successful products essentially sell themselves. So how can you achieve the same? From Dropbox to Gmail, there are countless marketing automation systems you can use to get more eyes on your products.
2. Price:
Humans are hard-wired to want to save money. But, sometimes, a simple rephrasing of your copy can change everything. For example, if they’re paying for a premium subscription but getting their first month free, the word “free” will reel them in like moths to the flame.
3. Place:
Successful sales are hugely influenced by where products are sold. So once you know where your customers are more likely to shop, you’ll know who to target more carefully.
4. People:
People have a heart for human brands, making it incredibly important to “humanize” your brand by speaking to your audience on their level – not above them.
5. Promotion:
There are infinite ways to promote your product, and a little brainstorming can go a long way. Consider where your customers live, what they expect in promotions, and how you can be as innovative as possible in speaking directly to their needs.
6. Positioning:
We’re sure there are plenty of other companies selling a similar product or service as you. But what hidden benefits set yours apart? What features will make consumers remember you over your competitors?
7. Packaging:
Sure, it’s what’s on the inside that counts – but the way you present your offerings externally deeply influences your audience’s mental associations with your brand. You don’t get a second chance at a first impression, so make yours count!
8. Partnerships:
Last but not least, consider teaming up with partners who already influence your target market. Your audience is far more likely to listen to someone they already know and trust.
Related Posts
Top 3 Time-Saving Marketing Tools - Part 2
Regardless of what kind of organization you run, email marketing can help you connect and grow with your audience and convert leads into loyal customers. Email marketing lets you build brand recognition, educate your subscribers, and promote sales and events. With the right tools at your fingertips, you can accomplish all of that – no design or coding experience needed – and you can automate it to save time.
Top 3 Time-Saving Marketing Tools - Part 1
Summer is right around the corner, and a great time to reflect on your business goals for the year. Summer gives you the breathing room to refocus your efforts where there are most needed. That can only happen if you streamline all other aspects of your business. So we want to share marketing tools to help businesses save time on their marketing.
Marketing Tips to Promote Sales
It is simpler than ever for companies to have a presence across a variety of online channels. However, it remains challenging to successfully maintain sales, even for the most seasoned marketing experts.