This June, I am celebrating six years in business, and what a wonderful six years they have been! In these six years, I've seen a lot of improvement, both inside my own company and across the marketing sector. My team has grown and we have streamlined our business operations along the way. While reflecting on how we have accomplished this, I wanted to take a moment to share 6 ways you can scale your own business.
1. Consistently Use A Marketing Calendar
A key and important resource to scale your marketing is a marketing calendar. A marketing calendar helps you launch your marketing content in a way that will connect with your target audience throughout the year. The marketing calendar acts as your roadmap to define your social posts, blogs, ads, etc. You can (and should) constantly update it and refer back to it.
A marketing calendar alone can save you time and money.
2. Take Advantage of Social Media Scheduling Tools
With social media scheduling tools, you can work from your marketing calendar to schedule your posts in advance. Bulk social media scheduling allows you to be strategic with the times you post as opposed to getting posts up as you have time. Scheduling posts in advance allows you to be more consistent and frees up your time.
3. Use Email Automation
Email automation can allow you to streamline your follow-up with potential clients. It works by sending a series of emails to a contact based on a trigger. For example, when someone is added to your list you can send them a welcome series.
Email automation is a great way to cross-promote your other products/services to clients who already trust you enough to spend money with you. Taking the time to set up email automations will be worth the effort.
4. Focus On Trending Topics
Marketers have long recognized the value of joining the conversation for heavily searched topics. Going big on these fleeting opportunities can be a risky gamble, but if done well can lead to a significant increase in reach. Set up alerts so that you can stay on top of trending topics and chime in when your business has value to offer.
5. Set Goals
Your marketing goals should be SMART, specific, measurable, attainable, relevant, and time-based.
- Specific: State what you’ll do and use action words.
- Measurable: Establish success using metrics and target dates
- Attainable: Make the goals possible to accomplish within your scope
- Relevant: Ensure they are related to your role or function
- Time-based: Define when you will achieve the goals
6. Experiment & Measure Results
You can likely achieve your goals by experimenting. There are several tools out there to help you run A/B tests, survey audiences, etc. Take advantage of these tools to achieve your marketing goals. You may achieve results you never expected!
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