This June, I am celebrating six years in business, and what a wonderful six years they have been! In these six years, I've seen a lot of improvement, both inside my own company and across the marketing sector. My team has grown and we have streamlined our business operations along the way. While reflecting on how we have accomplished this, I wanted to take a moment to share 6 ways you can scale your own business.
1. Consistently Use A Marketing Calendar
A key and important resource to scale your marketing is a marketing calendar. A marketing calendar helps you launch your marketing content in a way that will connect with your target audience throughout the year. The marketing calendar acts as your roadmap to define your social posts, blogs, ads, etc. You can (and should) constantly update it and refer back to it.
A marketing calendar alone can save you time and money.
2. Take Advantage of Social Media Scheduling Tools
With social media scheduling tools, you can work from your marketing calendar to schedule your posts in advance. Bulk social media scheduling allows you to be strategic with the times you post as opposed to getting posts up as you have time. Scheduling posts in advance allows you to be more consistent and frees up your time.
3. Use Email Automation
Email automation can allow you to streamline your follow-up with potential clients. It works by sending a series of emails to a contact based on a trigger. For example, when someone is added to your list you can send them a welcome series.
Email automation is a great way to cross-promote your other products/services to clients who already trust you enough to spend money with you. Taking the time to set up email automations will be worth the effort.
4. Focus On Trending Topics
Marketers have long recognized the value of joining the conversation for heavily searched topics. Going big on these fleeting opportunities can be a risky gamble, but if done well can lead to a significant increase in reach. Set up alerts so that you can stay on top of trending topics and chime in when your business has value to offer.
5. Set Goals
Your marketing goals should be SMART, specific, measurable, attainable, relevant, and time-based.
- Specific: State what you’ll do and use action words.
- Measurable: Establish success using metrics and target dates
- Attainable: Make the goals possible to accomplish within your scope
- Relevant: Ensure they are related to your role or function
- Time-based: Define when you will achieve the goals
6. Experiment & Measure Results
You can likely achieve your goals by experimenting. There are several tools out there to help you run A/B tests, survey audiences, etc. Take advantage of these tools to achieve your marketing goals. You may achieve results you never expected!
Related Posts
Tips to Work from Home
We are seeing a change in many businesses during this time as more and more companies are choosing to have their entire team work remotely. If you aren’t used to working from home, it can be a new reality that’s hard to face. Every employee is facing different circumstances at home, so we are here to provide some tips to help you stay motivated and productive during the COVID-19 outbreak.
How Are You Celebrating Small Business Saturday?
Hundreds and thousands of shoppers turn out for Small Business Saturday each year, but why? You might be wondering, “what even is Small Business Saturday?” Small Business Saturday is a shopping holiday which is meant to increase local and small business awareness and support. Small Business Saturday piggy-backs on the shopping fever that is Black Friday.
The Importance of Business Community Involvement
Thanks to the internet, consumers are much more informed than ever about the products they are purchasing and the brands they are interacting with. This makes corporate responsibility and philanthropy extremely important because it helps to establish trust with your potential customers.