Instagram stories are become more and more popular. Instagram is having a huge boom, with the number of users doubling in the last few months, so now is the time to master this platform for your business. We're still experimenting with Instagram Stories and how the art of engaging our viewers with them. That said, I have personally seen the results of this tool, and it can be huge for your business. We're seeing more views on Stories than on standard Instagram posts, and a large number of link clicks from stories as opposed to the bio link. So, here are 3 Instagram story tips based on our experiments:
1. Using Photos and Videos In Your Story Makes It More Authentic
When you're considering what content to post in your Instagram Stories, don't think about it as a bunch of different random posts. You should think about what sort of message you want to send to your audience. A strong Story with photos and video will capture the essence of the whole day, rather than just a few random posts.
2. Sending Direct Message (DM) Leads to Better Engagement
Direct messages are a great way to create a one-on-one relationship with followers. It is possible to share your Instagram Story via direct message or by highlighting it so it will be on the main page of your profile indefinitely. You can also use your Story to encourage your followers to send you messages from your Story so you can connect with them one-on-one.
3. Drive Traffic to Your Website with Instagram Stories
Use Instagram Stories to communicate to your followers when there is new content published on your website. You can drive a lot of traffic by sharing a series of Instagram Stories that highlights content being published.
So far, we are seeing a lot of engagement through Instagram Stories and would recommend experimenting with them for your business!
Related Posts
6 Social Media Marketing Mistakes To Avoid
Getting started with social media marketing can be pretty overwhelming. There are a few things you can do to help make it easier; however, I've seen a lot of businesses making the same mistakes over and over so I wanted to focus on things to avoid as well. The first mistake is not being active on social media at all, but if you're reading this article I'm going to assume you're getting started or already have some sort of presence. No matter which social media platform you're using there are some universal things you need to stay away from:
How to Use Hashtags
On most social media sites the pound sign '#' turns any words that directly follow it into a searchable link. Hashtags allow you to group your content into topics based on keywords.
6 Things to Look for in a Social Media Manager
By now, it is clear how beneficial social media can be toward your marketing efforts. There are plenty of social media management tools out there to help make the job easier, but it can still be overwhelming to manage social media effectively. In addition to a strategy, you need to have to resources to properly execute your social media plan. This is why a social media manager, sometimes called a community manager, is vital to your business. Social media for marketing involves much more than simply posting content. You will most likely need more than one person to properly manage your social media presence. If you do want a role (or roles) like this it, is important to know what to look for in a social media manager. Here are a few things to keep in mind when looking for a social media manager: