Instagram stories are become more and more popular. Instagram is having a huge boom, with the number of users doubling in the last few months, so now is the time to master this platform for your business. We're still experimenting with Instagram Stories and how the art of engaging our viewers with them. That said, I have personally seen the results of this tool, and it can be huge for your business. We're seeing more views on Stories than on standard Instagram posts, and a large number of link clicks from stories as opposed to the bio link. So, here are 3 Instagram story tips based on our experiments:
1. Using Photos and Videos In Your Story Makes It More Authentic
When you're considering what content to post in your Instagram Stories, don't think about it as a bunch of different random posts. You should think about what sort of message you want to send to your audience. A strong Story with photos and video will capture the essence of the whole day, rather than just a few random posts.
2. Sending Direct Message (DM) Leads to Better Engagement
Direct messages are a great way to create a one-on-one relationship with followers. It is possible to share your Instagram Story via direct message or by highlighting it so it will be on the main page of your profile indefinitely. You can also use your Story to encourage your followers to send you messages from your Story so you can connect with them one-on-one.
3. Drive Traffic to Your Website with Instagram Stories
Use Instagram Stories to communicate to your followers when there is new content published on your website. You can drive a lot of traffic by sharing a series of Instagram Stories that highlights content being published.
So far, we are seeing a lot of engagement through Instagram Stories and would recommend experimenting with them for your business!
Related Posts
How to Sell on Social Media
Discover some tactics to sell on social media by watching my latest Facebook Live video.
How to Create an Instagram Account
Hey everybody! This week we decided to team up and feature an article from our good friends and fellow marketers over at The Marketing Journey. Since we connected through Instagram, we figured it would be a good idea to share some of their awesome content on the subject. This article comes from Steven Fielding, marketing coach and entrepreneur extraordinaire:
Facebook Tip
Liking your own posts isn't vain, it's good for engagement! See what I mean in my latest video tip and like if you plan to try this for your Facebook :D