Facebook recently announced some major changes to their news feed. These changes are based around prioritizing "meaningful person-to-person interactions among friends and family over posts from Facebook Pages." So what this means for you as a consumer is that you will be seeing more of the types of posts that you engage with (comment, like, share) on Facebook. What this means for you as a business is that you need to change your Facebook strategy. Here are a couple of tips we have for you so far:
1. Focus on Engagement
We have already been steering our clients and our content in this direction as this is the best way to connect with your target audience to being with. But, you're probably wondering what is engaging content? It differs based on your audience, HOWEVER, Facebook loves Live video so that would be a great place to focus your efforts. (stay tuned for some helpful content on live video coming your way soon)
2. Get Your Fans, Followers, and Staff to Share Your Content
Facebook will be favoring posts that spark engagement and meaningful interactions. Encourage your follower, especially your staff, to share the content being posted to your Facebook page. This will trigger the content as "engaging" to Facebook and give you a chance to get it in front of more people.
3. Find & Join Relevant Facebook Groups
With this shift to their newsfeed, Facebook groups will become your wheelhouse. This is where you can reach users looking for exactly the type of content that you are posting for your audience. So either find a group or form a group and start posting quality content in there!
Related Posts
Using Pinterest for Your Business
When it comes to social media sites there are plenty of options. Just like each business is different, so is each social media site. Some of the more popular social sites like Facebook and Twitter may seem like a good idea, but the truth is they might not be the right fit for your company. So if you want to mix it up a bit there are many other ways for your business to be social online. One social site worth checking out is Pinterest.
Green Tweets and Spam
When I was working for Onyx, I made a video for our clients explaining the importance of social media. Social Media is a hot topic when it comes to business. Some people claim that it is just another fad and that it doesnʼt make that big of a difference. Some people simply donʼt understand the way that social media works and donʼt bother learning because they donʼt think itʼs important. This resistance to adapt to change, at least in my experience, is common. So I decided to channel Dr. Seuss and explain social media in a fun and simple way.
Little Miss Chatterbox
There has been an ongoing joke in my family that I am the Little Miss Chatterbox character from Roger Hargreaves Little Miss books. She talks all the time, even in her sleep. So itʼs completely fitting that I discovered my passion for marketing through social media management where I get paid for my ability to talk and talk and talk!