Facebook recently announced some major changes to their news feed. These changes are based around prioritizing "meaningful person-to-person interactions among friends and family over posts from Facebook Pages." So what this means for you as a consumer is that you will be seeing more of the types of posts that you engage with (comment, like, share) on Facebook. What this means for you as a business is that you need to change your Facebook strategy. Here are a couple of tips we have for you so far:
1. Focus on Engagement
We have already been steering our clients and our content in this direction as this is the best way to connect with your target audience to being with. But, you're probably wondering what is engaging content? It differs based on your audience, HOWEVER, Facebook loves Live video so that would be a great place to focus your efforts. (stay tuned for some helpful content on live video coming your way soon)
2. Get Your Fans, Followers, and Staff to Share Your Content
Facebook will be favoring posts that spark engagement and meaningful interactions. Encourage your follower, especially your staff, to share the content being posted to your Facebook page. This will trigger the content as "engaging" to Facebook and give you a chance to get it in front of more people.
3. Find & Join Relevant Facebook Groups
With this shift to their newsfeed, Facebook groups will become your wheelhouse. This is where you can reach users looking for exactly the type of content that you are posting for your audience. So either find a group or form a group and start posting quality content in there!
Related Posts
How to Come Up With Social Media Content
The Internet is loaded with content, and you cannot deny the fact that most content is aimed at selling you something. If you’re trying to do the same you need to stand out. Here are a few ideas to improve your social media content.
Aww, Snap! The Basics to Finding Success on Snapchat
It’s hard to believe that Snapchat has been around since 2011. Even though it’s no longer considered a new social media platform, many small businesses still aren’t making it a part of their social media marketing. Time and staffing limitations could be your reason, but don’t let fear of the unknown stop you! The app isn’t just sharing photos and videos — it’s an incredibly effective tool for building relationships with your customers.
A Guide to Instagram Story Highlights
Instagram story highlights are a great way for your audience to get to know you right off the bat. It’s the first thing they see when looking at your profile, and allows you to be more creative with how you market yourself!