You may doubt Facebook’s security, but one thing you can trust is that it is still a great place to promote your business. With over a billion users, Facebook offers you a unique position to advertise your business. Here are 3 reasons why you should use Facebook Advertising, despite the recent changes to Facebook!
1. Facebook is the Largest Social Media Platform:
With over 1.2 billion users it is one of the most popular sites in the world. Facebook viewership is not limited to any particular region, or country. The more people you can reach the more effective your ads, and as the largest platform this is a great place for you to start.
2. Facebook Advertising is Affordable and Cost Effective:
Facebook ads can cost you as low as 1 cent per view and $3 for 1,000 impressions (times your ad was shown on Facebook). With Facebook, you have the freedom of spreading your message anytime to anyone regardless of location.
3. Facebook's Audience Targeting Capabilities:
Facebook’s demographic targeting is incredible. Instead of creating one ad that you will show to the masses, you can create very specific ads targeted to very specific people. This improves your chances of successfully converting people into customers. For example, you can create an ad for a safe, family friendly car that is targeted specifically to people with children. Using Facebook’s targeting options you can show your ads to specific people based on demographics, location, age, interests, behavior, gender, and relationships.
Because Facebook’s advertising options are so robust, it can be hard to know where to start and how to do it effectively. So, we created a 37 page Guide to Facebook Advertising. This breaks down all the different types of ads available through Facebook, how to choose the best audience for your ads, budgeting, analysis, strategy, and more.
Related Posts
How to Use Images and Video in Facebook Ads
Welcome to the second part of our Facebook advertising series! Today, we’re going to look at the specifications for using images and video in your Facebook ads.
An Introduction to Facebook Advertising
Social media marketing is an effective form of digital advertising for getting more engagement, clicks, and conversions. Fасеbооk in раrtісulаr ѕtаndѕ out as one of the most affordable options. Facebook ads can be up to seven times сhеареr thаn thе nеxt mоѕt affordable ѕосіаl media ads via Twіttеr.
3 Best-Kept Secrets for Selling More Online
Social media is more than just a place for cat videos and perpetual scrolling. Hundreds of thousands of businesses worldwide are using social media to put their names on the map by tapping into an audience of billions (yes, billions with a B). With over 2.6 billion monthly active users on Facebook – and another billion on Instagram – social is where it’s at if you want to raise some hype for your products or services. Here are three tips to get more sales using social media: