You may doubt Facebook’s security, but one thing you can trust is that it is still a great place to promote your business. With over a billion users, Facebook offers you a unique position to advertise your business. Here are 3 reasons why you should use Facebook Advertising, despite the recent changes to Facebook!
1. Facebook is the Largest Social Media Platform:
With over 1.2 billion users it is one of the most popular sites in the world. Facebook viewership is not limited to any particular region, or country. The more people you can reach the more effective your ads, and as the largest platform this is a great place for you to start.
2. Facebook Advertising is Affordable and Cost Effective:
Facebook ads can cost you as low as 1 cent per view and $3 for 1,000 impressions (times your ad was shown on Facebook). With Facebook, you have the freedom of spreading your message anytime to anyone regardless of location.
3. Facebook's Audience Targeting Capabilities:
Facebook’s demographic targeting is incredible. Instead of creating one ad that you will show to the masses, you can create very specific ads targeted to very specific people. This improves your chances of successfully converting people into customers. For example, you can create an ad for a safe, family friendly car that is targeted specifically to people with children. Using Facebook’s targeting options you can show your ads to specific people based on demographics, location, age, interests, behavior, gender, and relationships.
Because Facebook’s advertising options are so robust, it can be hard to know where to start and how to do it effectively. So, we created a 37 page Guide to Facebook Advertising. This breaks down all the different types of ads available through Facebook, how to choose the best audience for your ads, budgeting, analysis, strategy, and more.
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Using Facebook Ads to Your Advantage
Ah! I've broken my own cardinal rule of blogging regularly and been on a two week hiatus. I won't make excuses for it, but I will make sure that this blog post kicks ass to make up for my radio silence. In my last blog post, I talked about how to improve your Facebook results. I briefly touched on the importance of boosting (advertising) your Facebook posts, but I wanted to get into more detail since this is a question I am asked often.