When it comes to your business, marketing is extremely important and how you market your business is essential to its success. When it comes to your products or services, you want to inform and provide knowledge to your audience in a way they can absorb it. Attracting viewers aesthetically is a very important step to any marketing process. High quality images on your website and various social media platforms can really boost your viewers' interest. They allow your audience to gain more insight into who you are, what your style is, and what your business can bring to the table. That is why we highly recommend investing time and budget into quality photos. So here are three photography tips to help you get started:
1. Photography for social media platforms
When it comes to social media, many viewers are exposed to a plethora of visual content. In order to diversify yourself as much as possible and truly engage their attention, you must have images that stand out. The time to grasp your viewer’s attention is limited, so it’s important to feature your products or services in a unique way. Try taking your product outside and use natural lighting to your benefit. Have a friend help model your product, or if it’s a service you’re offering use a nice photo as a graphic with text. By taking the time to stage your products/services, it shows the viewers that you put time into your work and focus on the details.
2. Photography for your website
When it comes to your website, you want to attract customers, sell them on who you are, and build trust. On your contact and about me page, you want to showcase your expertise. Think about investing in a photographer to take some professional headshots for you and your team. Add a description for each team member and it’ll allow your audience to gain insight to your lives and services. Overall it will give a sense of professionalism and added value to your website.
3. Photography Style
Finally, you want to stay consistent with your photos. If people can recognize the style of your photos you are in good shape. This sense of consistency in your photography style leaves your audience feeling like you are reliable (i.e. trustworthy). One great photo will get you attention, but the more you keep up with your brand and display your products professionally then the more viewers will pay attention.
If you need help sprucing up the photography for your business, feel free to reach out anytime.
Related Posts
Why Your Marketing Needs User-Generated Content
User-generated content, or UGC, is any internet content that’s created by a person, not a brand. UGC is usually in the form of a review, testimonial, image, or video. For example, it could be a photo of you enjoying a delicious Thai meal that you upload to Instagram with the restaurant tagged. You’ve just provided the restaurant with some great UGC. If you’re neglecting UGC for your business, you’re missing out on a huge opportunity in your marketing strategy.
3 Google Marketing Tools You'll Love
While the fundamentals of marketing always stay the same – striving to win customers' hearts and turn them into loyal referrers – the tools we use to achieve that goal change every year. Following the turbulent economic landscape of 2020, brands and marketers knew they had to up their game to keep up with the evolving marketing landscape. In 2021 our agency turned to the Google Suite to streamline some of our efforts, and we wanted to highlight our top three discoveries of 2021. Have you been using any of these marketing tools?
Marketing We Love: The 3 Best Ads From 2021 That Restored Our Faith in Advertising
We live in a world where the average person is exposed to anywhere between 4,000 and 10,000 ads a day. So, why do we remember some over others? What do the best marketing campaigns in the world have in common, and what makes them so memorable in the minds and hearts of millions? While a lot goes into an award-winning ad, there’s one common thread for memorable advertising – and that’s telling a story that sticks. And so, without further ado, here are the top 3 ads from 2021 that we believe deserve a standing ovation.