People see thousands of ads a day. It’s overwhelming, I know. Every last one of these ads is part of a greater marketing campaign, and every campaign is part of a goal to outshine competitors and win the war of rapidly evolving consumer trends. Most of the ads people see are quickly forgotten. It’s incredibly difficult to create a viral marketing campaign that sticks with consumers, let alone stands the test of time. Three of what I believe to be the best 2022 marketing campaigns had that rare ability to not just capture people’s attention, but to hold onto it.
3 Effective Marketing Campaigns from 2022
Dove’s “Reverse Selfie”
Yep, Dove does it again. The iconic beauty brand knows a thing or two about how to create a viral marketing campaign—their empowering Real Beauty Sketches campaign has been viewed nearly 180 million times. Last year’s “Reverse Selfie” movement is similarly powerful, revealing the process young girls go through to create “the perfect selfie,” in reverse.
Beginning with the “flawless” final product, we rewind back through all the trouble she went to just to appear perfect in the eyes of friends and strangers on the internet. In a world where 80% of girls distort the way they look online by the age of 13, Dove is encouraging young ladies to start the conversation and join #TheSelfieTalk, for the sake of their precious self-esteem.
The continuity of their origination campaign and the overall positive message make this ad more memorable than most. Given their track record and the fact that they had one of the best 2022 marketing campaigns, you can look for Dove to tug at your heartstrings even more in 2023.
Reddit’s 5-Second Super Bowl Ad
Even though it’s plenty pricey, Super Bowl airtime is priceless. Ad spots during the big game are coveted because they give brands amazing visibility. Those brands that can create a viral marketing campaign using this platform will be widely discussed and sometimes even remembered for years.
In 2022, Reddit’s campaign was standout. Unlike many brands who fork out millions for as much airtime as possible, Reddit took a huge chance by purchasing a baffling 5-second slot. That chance paid off.
The result was an ad so confusing, people thought it was a blunder. The 5-second clip confused people so much, they headed straight to Reddit’s Twitter page to see what was going on. Reddit’s Super Bowl ad became one of the most talked about and shared of the day and one of the most effective marketing campaigns of the year. Talk about a clever way to get attention and make every second count.
CPB London’s “Imagine” Campaign
In their mission to rewire public perception, CPB London put up large signs in public places that asked people tough questions and challenged biases. “Imagine a feminist. Is it a woman?” “Imagine a CEO. Is it a man?” Each poster followed up those questions with a statement and a call to action: “Now imagine a world where gender makes no difference. #BreakTheBias.”
The goal of what would ultimately become one of the most effective marketing campaigns of 2022 was to question unconscious bias, get people talking, and spark a crucial dialogue surrounding gender inequality. CPB London created the “Imagine” campaign to commemorate International Women’s Day and in support of The Young Women’s Trust and Beyond Equality.
With “Imagine,” CPB London effectively fused old-school advertising methods like public signage with new-school messaging. This unique approach allowed CPB London to create a viral marketing campaign that got people talking about something that matters.
KP Kreative Can Help You Create a Viral Marketing Campaign
And there you have it—a rundown of what I believe were three of the best 2022 marketing campaigns. Naturally, the most popular and effective marketing campaigns to emerge over the past year were surprisingly simple. They targeted pressing issues facing society today. They made people think and question what they know. And, most importantly, they were real. No matter the size of your company, you too can create a viral marketing campaign that goes down in history. Speak to us to learn how.
Related Posts
The Importance of Understanding Your Target Audience
Identifying a target audience can help your business to develop successful digital marketing strategies. If you are trying to target everyone, you are likely to reach no one. Your target audience is people with similar traits/characteristics who are most likely to buy your products. Your business may have several different target audiences. That is ok! It is simply important to create and thoroughly understand your target audience(s) so that you can best reach them.
The Importance of Inclusivity in Marketing
With June being Pride Month, we are discussing the importance of inclusivity and diversity within your marketing strategy. Inclusive marketing content can actually affect consumer behavior and encourage engagement with your brand. In fact, according to Kristen Shipley “Research shows that people are more likely to consider or even purchase a product after seeing an ad they think features people in authentic ways. Sixty-four percent of them even report having taken some sort of action after seeing such an ad.” If you are seeking to improve diversity within your workplace, campaigns and ads, it will be a change that pays off. Check out these statistics below from Think with Google to further consider the importance of inclusivity within your brand.
The Importance of Identifying Your Target Audience
Marketing for your business often includes identifying which products/services you are going to promote and additionally who you want to promote your business to. In marketing, we call this your target audience or your target market. This usually refers to identifying special features that your target audience may have. This can be anything like the language they speak, their education level, their age (whether kids, adults, or the elderly), their shopping habits etc. It is important to take the time to narrow down these features since they can help you to better connect your marketing efforts with your audience. Here are my tips to help you identify your target audience.