Most people overlook LinkedIn for social marketing efforts. If a company is using LinkedIn at all, in most cases it's for recruiting purposes. However, LinkedIn's discussion groups are extremely targeted when used properly.One of the most important strategies in marketing is to establish yourself and your company as an industry expert. LinkedIn has discussion groups for almost any topic you can think of.Let's say you're an insurance agent. You want to establish yourself as an insurance expert. LinkedIn has over 21,000 discussion groups related to insurance! You should join the groups that are pertinent to the type of insurance you provide. Once you're in those groups, you should be posting topics from your experience as an insurance agent as well as commenting on posts by other group members.This should take about 15-20 minutes each sitting, and you should be doing it weekly. Active participation in LinkedIn discussion groups is well worth the time invested. Not only does this get your name in front of peers and potential clients, it establishes you as a subject matter expert.Stay tuned for a more detailed article on how to successfully use LinkedIn discussion groups for your business!
Related Posts
Green Tweets and Spam
When I was working for Onyx, I made a video for our clients explaining the importance of social media. Social Media is a hot topic when it comes to business. Some people claim that it is just another fad and that it doesnʼt make that big of a difference. Some people simply donʼt understand the way that social media works and donʼt bother learning because they donʼt think itʼs important. This resistance to adapt to change, at least in my experience, is common. So I decided to channel Dr. Seuss and explain social media in a fun and simple way.
Little Miss Chatterbox
There has been an ongoing joke in my family that I am the Little Miss Chatterbox character from Roger Hargreaves Little Miss books. She talks all the time, even in her sleep. So itʼs completely fitting that I discovered my passion for marketing through social media management where I get paid for my ability to talk and talk and talk!