Most people overlook LinkedIn for social marketing efforts. If a company is using LinkedIn at all, in most cases it's for recruiting purposes. However, LinkedIn's discussion groups are extremely targeted when used properly.One of the most important strategies in marketing is to establish yourself and your company as an industry expert. LinkedIn has discussion groups for almost any topic you can think of.Let's say you're an insurance agent. You want to establish yourself as an insurance expert. LinkedIn has over 21,000 discussion groups related to insurance! You should join the groups that are pertinent to the type of insurance you provide. Once you're in those groups, you should be posting topics from your experience as an insurance agent as well as commenting on posts by other group members.This should take about 15-20 minutes each sitting, and you should be doing it weekly. Active participation in LinkedIn discussion groups is well worth the time invested. Not only does this get your name in front of peers and potential clients, it establishes you as a subject matter expert.Stay tuned for a more detailed article on how to successfully use LinkedIn discussion groups for your business!
Related Posts
3 Tips to Handle Facebook Zero
Facebook recently announced some major changes to their news feed. These changes are based around prioritizing "meaningful person-to-person interactions among friends and family over posts from Facebook Pages." So what this means for you as a consumer is that you will be seeing more of the types of posts that you engage with (comment, like, share) on Facebook. What this means for you as a business is that you need to change your Facebook strategy. Here are a couple of tips we have for you so far:
3 Tips for Your Instagram Marketing
For this week’s blog post, I will be discussing the importance of Instagram Marketing and using it as a powerful tool for your business. With these 3 tips you will learn how to grow your business and turn followers into clients!
3 Common Commenters & How to Respond
Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice: