Managing your digital marketing efforts can be a bit difficult at times, especially when it comes to social media. There are so many outlets and it's hard to keep track of what your posting to which one. Organization is key to stay on top of your social media marketing.
Thankfully, I am not the only person out there who feels this way because there are lots of little tricks around that help to make the job easier. Thanks to a wonderful program called Hootsuite (compare to Sprout Social or Buffer) you canmanage multiple social media accounts on one dashboard. It allows you to schedule posts on Facebook, Twitter, LinkedIn, and Google+ in advance and monitor all feeds right from Hootsuite. The program even offers analytics and click through reports that can be customized to measure whatever you want.
Another really great tool to consider is a reader. I used Google Reader before it was discontinued and still find that to be the best reader out there. However, since that's no longer an option I now use a tool called Bloglines. This site allows you to create folders for each topic you'd like to read up on, and drag and drop different RSS feeds into each folder. So if your company specializes in healthcare some of the folders you would include would be Health and Wellness, Affordable Care Act, etc. This way you can have all your news sources organized in one place, and when you need content to post to social media it's right at your fingertips.
The greatest help (and probably the simplest tool) to keep you organized for social media is a calendar. Use your google calendar, outlook calendar, or even an actual calendar at your desk to create what I call Weekly Breakdowns. The breakdown includes a list of what is going on locally and nationally during that specific week along with a list of the posts that will be going out for that week. This can be shared with coworkers and kept as a file to see what types of posts you have done or not.
There are plenty more tools and tricks to managing your company's social media marketing efforts, but with these three programs in your toolkit you'll be off to a great start.
Related Posts
Time Saving Marketing Tools
Content marketing is an ideal way to connect with your customers and build brand awareness. It lets you tell your story and build tremendous buzz around your services and products. Luckily, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts.
Revamping Your Business in 2019
Defining your business goals is extremely important for the new year. It’s important to have a clear idea of what you want your business to achieve, and you should make sure you are on track. Tasks like sprucing up your website and updating your social media are all important to helping you get there. We’re sharing a few tips on how to make your business and brand stand out this year.
The Pros & Cons of Using Pop-Ups on Your Website
A website pop-up is a pop-up window (typically used for advertising)that contains an offer for some service or product and that appears on the screen of the website you are visiting. It usually follows you as you scroll if you do not close it or click it to take advantage of the offer. While pop-ups can dramatically increase conversion rates, most users find them to be annoying. However, when done professionally, they can be very effective. So the question about pop-ups is are they worth it?