Managing your digital marketing efforts can be a bit difficult at times, especially when it comes to social media. There are so many outlets and it's hard to keep track of what your posting to which one. Organization is key to stay on top of your social media marketing.
Thankfully, I am not the only person out there who feels this way because there are lots of little tricks around that help to make the job easier. Thanks to a wonderful program called Hootsuite (compare to Sprout Social or Buffer) you canmanage multiple social media accounts on one dashboard. It allows you to schedule posts on Facebook, Twitter, LinkedIn, and Google+ in advance and monitor all feeds right from Hootsuite. The program even offers analytics and click through reports that can be customized to measure whatever you want.
Another really great tool to consider is a reader. I used Google Reader before it was discontinued and still find that to be the best reader out there. However, since that's no longer an option I now use a tool called Bloglines. This site allows you to create folders for each topic you'd like to read up on, and drag and drop different RSS feeds into each folder. So if your company specializes in healthcare some of the folders you would include would be Health and Wellness, Affordable Care Act, etc. This way you can have all your news sources organized in one place, and when you need content to post to social media it's right at your fingertips.
The greatest help (and probably the simplest tool) to keep you organized for social media is a calendar. Use your google calendar, outlook calendar, or even an actual calendar at your desk to create what I call Weekly Breakdowns. The breakdown includes a list of what is going on locally and nationally during that specific week along with a list of the posts that will be going out for that week. This can be shared with coworkers and kept as a file to see what types of posts you have done or not.
There are plenty more tools and tricks to managing your company's social media marketing efforts, but with these three programs in your toolkit you'll be off to a great start.
Related Posts
3 Effective Marketing Campaigns We Loved in 2022
People see thousands of ads a day. It’s overwhelming, I know. Every last one of these ads is part of a greater marketing campaign, and every campaign is part of a goal to outshine competitors and win the war of rapidly evolving consumer trends. Most of the ads people see are quickly forgotten. It’s incredibly difficult to create a viral marketing campaign that sticks with consumers, let alone stands the test of time. Three of what I believe to be the best 2022 marketing campaigns had that rare ability to not just capture people’s attention, but to hold onto it.
Learn How to Set SMART Marketing Goals
There’s a fine line between being optimistic and being overenthusiastic. If you want to achieve your marketing objectives this year, they need to be realistic. Remember that failing to plan is planning to fail, and studies show that marketers who set goals are far more likely to meet them. So, here’s how to set SMART marketing goals this year, and—better yet—achieve them all!
3 Benefits of Remarketing Every Business Should Know
There are dozens of reasons why the marketing campaigns you put out in the summer didn’t convert into paying customers. Maybe they got distracted when visiting your website, or their finances didn’t allow it. Or maybe they meant to return to your page but forgot your name and couldn’t figure out how to find you again. Here are three reasons you shouldn’t give up hope, and try remarketing your business instead.