Transparency in business is not a new concept, but some businesses have been slow to take advantage of it's benefits. Many companies have committed to being transparent. Doing so is clearly in the best interest of the company and their clients.
It's one thing for a brand to tell it's story, but when a company is confident enough in its process to show viewers exactly how things are done, it's the ultimate in show and tell.
Transparency is part of the bigger picture of being authentic. Transparency without authenticity will only get your brand attention. Authenticity allows your message to be heard, believed, and shared. So, the real question is how to be transparent and authentic?
People are naturally distrustful of what you have to say about yourself. They are more likely to trust what others have to say about you. Brands have three major groups to think about: influencers, advocates and employees. Influencers, such as bloggers or journalists, have the largest audiences; advocates love the brand and are excited about developments; and employees are the closest to the brand and therefore are able to speak more authoritatively about it. Get your employees to speak about your brand, and the influencers and advocates will follow!
Done strategically and appropriately, particularly in response to customer concerns, transparency can leave clients and potential clients more trusting and better informed as a result.
.png)
Related Posts
How to Change Holiday Business Hours on Google
Updating your Google business listing for the holidays helps your customers. Learn how to change your holiday hours on your Google Business Profile.
How to Rebrand & Improve Company Image
Rebranding can be a powerful way to improve your company's image and breathe new life into your brand, but it's not always easy to get right. Whether you're going for a complete overhaul or just tweaking your branding and messaging, it's important to approach the process with a clear plan of action. If you know how to rebrand your company and follow through successfully, you can energize your customer base and win new business. Here are some rebranding tips (that we utilized in our recent rebrand) to help you revitalize your company's image.
5 Tips for a Healthier Work-Life Balance
April is National Stress Awareness Month, and as a digital marketing agency, we understand that marketing can be overwhelming—especially when you're trying to do it all on your own. With so many channels to consider, it can be hard to know where to focus your energy and resources. That's why we want to share some tips to help make marketing less stressful so you can enjoy a better work-life balance. It’s easier to avoid burnout with the help of marketing experts and automation tools—and when you allow yourself to take time off when you need it.