When our CEO and Founder, Kimberly Portuondo, decided to embark on the entrepreneurship journey, the work landscape was vastly different. Concepts like remote and hybrid work environments, one-stop-shop solutions, and flexible hours were rare. Driven by a vision of strategic and creative thinking beyond the conventional 9-5 framework, she set out to create a workspace that maximized client impact while allowing personal schedule flexibility. Founded in 2014, Page One Digital has become a thriving chiropractic digital marketing agency. Here's how we got started in healthcare marketing.
Choosing Chiropractic Digital Marketing: A Personal Connection
The decision to specialize in chiropractic marketing wasn't accidental. Kimberly had an extensive marketing background with local businesses, an insurance company, and a travel firm. However, none of these industries ignited her passion. Having benefited from chiropractic care since the age of 11, she knew this industry and was passionate about sharing it with others. Her long-term chiropractor became her first client, and she began marketing his chiropractic coaching company. This initial project prompted a specialized focus that remains at our core.
Introducing Page One Digital
Known initially as KP Kreative, the digital marketing agency recently rebranded to become Page One Digital in 2023. Our new name reflects our vision of establishing a healthy digital ecosystem for businesses. We aim to achieve page-one results for our clients through SEO, paid ads, and social media.
Guidance from Mentors
In many ways, Kimberly attributes her success to mentorship and strategic partnerships. Key influences include Dr. Rick Markson and Dr. Brett Axelrod, whose seminars on business operations and mindset were invaluable. Dr. Larry Markson provided insights through his entrepreneurial success retreats. Moreover, working on a Fortune 500 account with Jordan Pierson and Kristin Whalen provided lessons in client communication, project management, and SEO strategy.
Proudest Achievements
Reflecting on her decade-long tenure, two accomplishments stand out. First, she transformed a 6-month contract with a Fortune 500 company into an 8-year engagement, managing a team of six and supporting over 63 products globally. Second, she ensured a steady influx of new patients for chiropractic clients during the pandemic, a period when chiropractic care was deemed essential.
Page One Digital's Distinctive Approach
Page One Digital offers a multifaceted approach for all chiropractic digital marketing needs, reducing clients' overhead and administrative burdens. Our customized services, compliance with industry best practices, and deep expertise ensure we deliver tailored solutions without resorting to cookie-cutter methods.
Looking Ahead
Kimberly envisions staying within healthcare marketing and expanding our services to other holistic healthcare practices. While digital marketing for chiropractors remains a focus, the next decade will see Page One Digital supporting a broader range of healers dedicated to natural, holistic solutions. This expansion aligns with our mission to assist businesses that help consumers resolve problems in a health-conscious manner.
Page One Digital exemplifies vision, passion, and strategic relationships. As we mark a decade of success, we look forward to the future and its opportunities. If you're a holistic healthcare practitioner seeking a digital marketing agency to elevate your online presence, contact Page One Digital.
Related Posts
Creating Marketing Easter Eggs
Spring is generally seen as a time for a fresh start, so when it comes to marketing, companies should use this season as a time to focus on new ideas and strategies. Every marketing strategy needs a spruce up every so often. One of the first things that comes to mind in the spring is Easter.
Keep Up with Content Marketing
As coronavirus cases continue to increase, you may be scrambling to navigate the pandemic -- both personally and professionally. Everything from concerts to conferences are being canceled and even going to the grocery store has become a huge ordeal. When it comes to your business, it’s time to switch gears and think of alternative outlets to keep moving forward. One way to do that is to keep up with your content marketing.
Cleaning Up Your Digital Presence
Your business’s digital presence is vital to attracting and converting new leads. If you’re a new business it can be relatively simple to create a quality digital presence. However, if you’ve been around for a while, chances are you need to clean up your digital presence.