Lessons Learned from Harry Potter

No matter how diligent you are as a business owner, there will still be times when people complain. It's important to address and embrace the complaints!

Transparency in business is not a new concept, but some businesses have been slow to take advantage of it's benefits. Many companies have committed to being transparent. Doing so is clearly in the best interest of the company and their clients.

Every company wants its brand to connect with its target audience. What better way to do this than to create a story where your brand is the hero?