Managing your digital marketing efforts can be a bit difficult at times, especially when it comes to social media. There are so many outlets and it's hard to keep track of what your posting to which one. Organization is key to stay on top of your social media marketing.
Thankfully, I am not the only person out there who feels this way because there are lots of little tricks around that help to make the job easier. Thanks to a wonderful program called Hootsuite (compare to Sprout Social or Buffer) you canmanage multiple social media accounts on one dashboard. It allows you to schedule posts on Facebook, Twitter, LinkedIn, and Google+ in advance and monitor all feeds right from Hootsuite. The program even offers analytics and click through reports that can be customized to measure whatever you want.
Another really great tool to consider is a reader. I used Google Reader before it was discontinued and still find that to be the best reader out there. However, since that's no longer an option I now use a tool called Bloglines. This site allows you to create folders for each topic you'd like to read up on, and drag and drop different RSS feeds into each folder. So if your company specializes in healthcare some of the folders you would include would be Health and Wellness, Affordable Care Act, etc. This way you can have all your news sources organized in one place, and when you need content to post to social media it's right at your fingertips.
The greatest help (and probably the simplest tool) to keep you organized for social media is a calendar. Use your google calendar, outlook calendar, or even an actual calendar at your desk to create what I call Weekly Breakdowns. The breakdown includes a list of what is going on locally and nationally during that specific week along with a list of the posts that will be going out for that week. This can be shared with coworkers and kept as a file to see what types of posts you have done or not.
There are plenty more tools and tricks to managing your company's social media marketing efforts, but with these three programs in your toolkit you'll be off to a great start.
Related Posts
How to Be a Marketing Shark
As a Florida native, Shark Week has always been one of my favorite times of the year. Sharks are at the top of their food chain and are born and bred to dominate the deep blue sea. Shark Week got me thinking about how to become a Shark in the marketing world. So here are my thoughts for you:
The Importance of Understanding Your Target Audience
Identifying a target audience can help your business to develop successful digital marketing strategies. If you are trying to target everyone, you are likely to reach no one. Your target audience is people with similar traits/characteristics who are most likely to buy your products. Your business may have several different target audiences. That is ok! It is simply important to create and thoroughly understand your target audience(s) so that you can best reach them.
The Importance of Inclusivity in Marketing
With June being Pride Month, we are discussing the importance of inclusivity and diversity within your marketing strategy. Inclusive marketing content can actually affect consumer behavior and encourage engagement with your brand. In fact, according to Kristen Shipley “Research shows that people are more likely to consider or even purchase a product after seeing an ad they think features people in authentic ways. Sixty-four percent of them even report having taken some sort of action after seeing such an ad.” If you are seeking to improve diversity within your workplace, campaigns and ads, it will be a change that pays off. Check out these statistics below from Think with Google to further consider the importance of inclusivity within your brand.